Confident Guidance, Welcoming Presence
I was asked to design the new brand identity for Meira, a consulting company that guides clients in aligning their practices with their goals. The challenge was to create a visual system that expressed Meira’s role as a trusted, experienced partner - one that provides direction with confidence, while remaining approachable and welcoming.
Visual Language
The logo and supporting identity system combine rounded and straight forms, a deliberate choice to reflect Meira’s balance of bold determination and approachable partnership. A distinct, digital-native color palette gives the brand a recognizable and modern presence, while also reinforcing its clarity and reliability. Together, these elements create a tone that feels both confident and welcoming, an identity that communicates Meira’s role as a trusted guide and collaborative partner.
