Sync is a platform designed to connect and simplify inventory management. I was asked to create a family of brands for its suite of products, each with its own personality while staying cohesive under the Sync umbrella. The identity system balances clarity and flexibility: bold yet approachable, simple enough to scale across multiple sub-brands, and distinct enough for each to stand on its own. From color palettes to typography and iconography, every element was crafted to reflect Sync’s promise - making complex systems feel seamless and intuitive.